Webinar: Medical affairs: from virtual to hybrid engagement


The digital transformation of medical affairs has been as a quick as it has been wide ranging, bringing new challenges with increased digital noise, HCP fatigue and re-calibrations across MSL, platform and content strategies.

Despite this, the long-term objective to provide a more refined customer experience, increased speed, flexibility and personalisation to meet the needs of quickly evolving HCPs, KOLs and patients, has remained.

That´s why we choose this webinar as our Featured Webinar. Join Pharma Reuters Events on Thursday 25 February as they bring medical affairs leaders together in this webinar Medical affairs: from virtual to hybrid engagement to see how best to assess performance across the myriad of new digital initiatives, and plan next steps as we forecast a move from virtual-first to a hybrid-ready environment.

Experts sharing their knowledge include:

  • Sonal Bhatia, VP, North America Medical Lead, Rare Disease, Pfizer
  • Eddie Guzdar, Medical Head, Neurology & Immunology, UK & IrelandSanofi
  • Kate Pietrovito, Director, Medical OperationsVarian Medical Systems
  • Lance Hill, CEOWithin3

Don’t miss out – sign up to the webinar here.

*Everyone who signs up receives a copy of the webinar recording, so sign up anyway if you can’t make it live.

With thanks to Matthew Atkinson, Global Project Director, Pharma Reuters Events for sharing this information.

Kind regards,

Lucy Muñiz
The Pharmaceutical Marketing Group