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Transaction Data Systems Appoints Russell Murrow as SVP of Solutions Management

ORLANDO, Fla.–()–Transaction Data Systems (TDS), the leader in pharmacy software solutions for the independent pharmacy for over 40 years, today announced the appointment of Russell Murrow as head of Solutions Management. In this role, Murrow will leverage his experience on both the data management and medication services side to ensure TDS pharmacies are able to realize business growth and connect with patients effectively.

“Pharmacists are facing unique challenges in today’s healthcare environment—everything from complex compliance standards to medication adherence. Russell has first-hand experience with our entire solutions portfolio and has been instrumental in our company growth these past few years,” said Kevin Lathrop, TDS president and chief operating officer. “He understands our clients’ pain points, and we feel no one is better suited to build an TDS solutions strategy that puts their needs first.”

As Transaction Data Systems continues to expand its solutions and services to encompass end-to-end success for independent pharmacists, this strategic move reinforces its commitment to customers’ needs and delivering superior products and support. Prior to his new role, Murrow served as TDS Vice President of Sales and Marketing for more than three years. Murrow also led sales and marketing at Computer-Rx, a TDS business line, for nearly a decade.

Transaction Data Systems encompasses three portfolio companies that span all aspects of clinical and operational management for Independent and Community pharmacies – including Rx30, Computer-Rx, and Enhanced Medication Services. Transaction Data Systems serves nearly half of all independent pharmacies, and plans to expand further in 2020, with an emphasis on innovation, client success, and support.

“More than ever before, pharmacists need to analyze data, communicate with patients, find ways to cut costs, and streamline pharmacy workflow – for a safer, patient focused care model,” shares Murrow. “I’m honored to move into this new role and look forward to working closely with our clients to problem solve their biggest challenges successfully.”

Learn more about Transaction Data Systems at


For over 40 years, TDS has been dedicated to the success of independent pharmacy. TDS, with its portfolio of products and services including Rx30, Computer-Rx, Enhanced Medication Services, and Pharm Assess, provides pharmacy management systems and innovative technology solutions to the pharmacy industry. Proudly supporting the largest install base of independent pharmacies in the industry with systems in all 50 states and the Virgin Islands, TDS is the leading provider of Independent Pharmacy Management Software. For more information about TDS, please visit


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