All sizes are in pixels.

LinkedIn personal profiles, optimum image sizes

• LinkedIn profile picture size: 400 x 400
• LinkedIn banner or background photo size: 1584 x 396

LinkedIn company pages, optimum image sizes

• LinkedIn company logo size: 300 x 300
• LinkedIn banner / cover photo size: 1128 x 191

LinkedIn posts, optimum image sizes

• LinkedIn post single or multi-image: 1080 x 1080 (square) 1920 x 1080 (portrait)
• LinkedIn article featured image: 1200 x 644
• LinkedIn article banner image: 600 x 322
• LinkedIn image sizes for blog post link images: 1200 x 627
• LinkedIn carousel post: 1080 x 1080 OR 1920 x 1080
• LinkedIn carousel best format: PDF
• LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
• LinkedIn video file size: 75KB to 200MB
• Maximum LinkedIn video length: 10 minutes
• LinkedIn Stories image size: 1080 x 1920

LinkedIn Events, optimum image sizes

• LinkedIn event logo size: 300 x 300 – square
• LinkedIn event ‘banner’ size: 16:9 ratio so 1600 x 900 pixels works

LinkedIn Groups, optimum image sizes

·      LinkedIn groups logo size: 300 x 300

• LinkedIn groups banner size: 1536 x 768

Avoid using the following words anywhere in your email, whether preheader, subject line or copy:

• This email is not a spam
• Best price
• Cheap
• No questions asked
• Free
• Money
• Win
• Winner
• Rich
• Save
• Income
• Profit
• Debt
• Weight loss

Apart from the words, the context also matters. As spam filters are getting more advanced, they won’t automatically send your emails to spam if they contain words like “discount code” or “claim your offer.”

What are spam words?

Spam words are phrases or keywords in your subject line and email copy that email providers mark as malicious or spammy. These words activate the spam filters, causing your emails to land in the user’s spam folder instead of their inbox.

Apart from the words, the context also matters. As spam filters are getting more advanced, they won’t automatically send your emails to spam if they contain words like “discount code” or “claim your offer.” But, you’ll be in trouble if you.

• Stuff plenty of spammy keywords.
• Use lots of emojis exclamations.
• Use all capslock, bright red fonts.

The image below reflects the spam words used in the subject line, which is why this email landed in the spam folder. Other than that, in the beginning, the sender is using all caps lock, which is another red flag.

Spam words are just one of many factors which can cause lower email deliverability.

To know about other major reasons, you can read our guide: 9 Reasons Why Your Emails Land in Spam and What You Can Do About it.

284 spam trigger words you should avoid

Here are all the words you must avoid in your email subject line and copy to ensure that you don’t get trapped by spam filters.

Symbols or exaggerated numbers

• #1
• $$$
• 0%
• 0% risk
• 777
• 99%
• 99.9%
• 100%
• 100% more
• 100% free
• 100% satisfied
• 50% off

Avoid words that create unnecessary urgency

• Access for free
• Access now
• Access right away
• Act immediately
• Act now
• Action required
• Apply NOW
• Apply Online
• At no cost
• Buy Now
• Buy direct
• Cancel at any time
• Cancel now
• Cancellation required
• Claim your discount NOW!
• Claim your prize
• Click below
• Click here
• Exclusive deal
• Exclusive discount
• Exclusive offer
• Expiring soon
• For instant access
• Get it now
• Get out of debt
• Get out of debt NOW
• Get started now
• Hurry up
• Important information regarding
• Instant weight loss
• Limited time
• Limited time deal
• Make $
• Make Money
• Now only
• Offer expires in X days
• Once in a lifetime deal
• Once in a lifetime opportunity
• Once in lifetime
• Online biz opportunity
• Only for today
• Save up to
• Sign up free today
• Stuff on sale
• Supplies are limited
• Take action now
• Time-limited
• Urgent
• Vacation offers
• Weight loss
• While in stock
• While you sleep

Avoid using exaggerated claims and a number

• 100% money back
• Best bargain
• Best offer
• Best price
• Big bucks
• Double your leads
• Double your cash
• Double your income
• Double your wealth
• Earn extra profit
• Earn $
• Earn extra cash
• Earn money
• Earn per week
• Extra cash
• Extra income
• Extract email
• F r e e
• For just X$
• For only XXX amount
• Free bonus
• Free cell phone
• Free consultation
• Free DVD
• Free gift
• Free grant money
• Free hosting
• Free info
• Free information
• Free installation
• Free instant
• Free investment
• Free iPhone
• Free leads
• Free membership
• Free money
• Free preview
• Free quote
• Free sample
• Free trial
• Full REFUND
• Guaranteed deposit
• Guaranteed income
• Guaranteed payment
• Huge discount
• Incredible deal
• Instant earnings
• Instant income
• Instant offers
• JACKPOT
• Lose weight
• Lose weight instantly
• Lowest price
• Lowest price ever
• Money back
• Money making
• Money-back guarantee
• Potential earnings
• Recover your debt
• Recover your debt instantly
• Satisfaction guaranteed
• Save $
• Save Big Money
• Serious cash
• Subject to cash
• They keep your Money — no refund!
• Unlimited
• Work at home
• Work from home
• You are a winner!
• You have been chosen
• You have been selected
• You will not believe your eyes
• Zero chance
• Zero percent
• Zero risk

Avoid words that make your sound spammy or too salesy

• Affordable
• Auto email removal
• Bargain
• Cheap
• Claims
• Claims not to be selling anything
• Claims to be in accordance with some spam law
• Claims to be legal
• Clearance
• Compare rates
• Confidential
• Confidentially on all orders
• Deal breaker
• Dig up dirt on friends
• Don’t delete
• Don’t hesitate
• Easy terms
• Explode your business
• Fast cash
• Free access
• Hidden assets
• Hidden charges
• Info you requested
• Information you requested
• Join millions
• Junk
• Loan approved
• Loans
• Mass email
• Never before
• New customers only
• No extra cost
• No hidden costs
• No interests
• No medical exams
• No middleman
• No risk
• No strings attached
• Not intended
• Not junk
• Not spam
• Open this email!
• Please read
• Priority mail
• Prize
• Profits
• Promise
• Pure profits
• Requires initial investment
• Risk-free
• Save big money
• Sent in compliance
• Special discount
• Special promotion
• Strong buy
• This isn’t a scam
• This isn’t junk
• This isn’t spam
• This won’t last
• Undisclosed
• Undisclosed recipient
• We hate spam
• We honor all

Finance related spam words

• Accept credit cards
• Additional income
• Avoid bankruptcy
• Beneficiary
• Billing
• Billing address
• BONUS
• Bonus credited
• Buying judgments
• Cash bonus
• Cashcashcash
• Cashless
• Check credited
• Consolidate debt
• Consolidate debt and credit
• Cost
• Credit
• Eliminate bad credit
• Eliminate debt
• Income from home
• Investment decision
• Low insurance premium
• Low mortgage rates
• Lower interest rate
• Lower monthly payment
• Lower rates
• Lower your mortgage rate
• Lowest insurance rates
• Million dollars
• Outstanding amount
• Outstanding values
• Pennies a day
• Stock alert
• Stock disclaimer statement
• Stock pick
• Unsecured credit
• Unsecured debt
• Unsolicited
• XXX amount credited
• XXX$ credited

Others

• Be your own boss
• Brand new pager
• Casino
• Compete for your business
• Congratulations
• Credit card offers
• Home employment
• Home-based business
• Legal
• Legal notice
• Marketing solutions
• Meet singles
• Meet women
• Miracle
• Month trial offer
• Mortgage
• New domain extensions
• Obligation
• Order shipped by
• Order status
• Orders shipped by the shopper
• Passwords
• Purchase
• Removal
• Removes wrinkles
• Reverses aging
• Rolex
• Round the world
• Score with babes
• Section 301
• Shopping spree
• Social security number
• Terms and conditions
• University diplomas
• Valium
• Viagra
• VIP
• What’s keeping you?