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How to use psychology to create stronger emotional connections to your brand

How to use psychology to create stronger emotional connections to your brand By Christopher Horne INTRODUCTION Psychology is ‘hot’ when it comes to pharma marketing. And for good reason, because if you are going to develop and launch a successful product, a brand, a logo, a marketing message or a campaign you need to make sure your target audiences are going to...

Tommaso Salanitri

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