The Vanguard Vaccination Project Features Jim Weiss Emphasizing that Good Corporate Citizenship is also Good Health Citizenship in the Battle Against COVID-19


The Vanguard Vaccination Project includes free videos, podcasts and articles for business and community leaders



SAN FRANCISCO, CA (8/4/2021) — Jim Weiss, CEO and Founder of Real Chemistry, joined The Vanguard Network Principal, Ken Banta, to discuss the challenges business leaders face in encouraging Covid-19 vaccination on the latest episode of The Vanguard Vaccination Project.

The Vanguard Vaccination Project aims to help leaders encourage high COVID-19 vaccination rates in their organizations and communities with a specialized toolkit for business leaders.

The toolkit includes short videos, podcasts, articles, and helpful tools, such as information on how best to communicate the vaccine imperative to your workforce based on their underlying attitudes towards vaccination. All of the materials can be found here.

“Business and community leaders are critical to protecting our society from Covid,” said Ken Banta, Founder and Principal of the Vanguard Network. “We gathered powerful stories from business leaders and reached out to our extensive network of experts in epidemiology, ethics and public health, and assembles these resources,” he said.

“These resources are free and we encourage all business and community leaders to use them to encourage vaccination and correct the misinformation that is all too common,” said Glenna Crooks, Ph.D., Principal of Global Vaccination Advisors

The tenth episode of the series features Jim Weiss and explores strategic insights on how companies and community leaders can ensure good health citizenship and maximum COVID-19 vaccination rates.

In addressing the role of business, Weiss commented that in a world where productivity is paramount, a business leader must be, “…a great corporate citizen, and also, a great health citizen.” Weiss emphasized the preventative value of vaccines to help avoid the costs associated with treating diseases.

Weiss also counseled that “The best programs are the ones that that are consistent and driven from the bottom-up, the top-down and adopted in the middle.”

Emphasizing the value of health, Weiss concluded, saying, “I’ll say this again: there’s really, again, nothing more important than your health. The work we do, our productivity, collaboration, integration and interactions can’t happen unless we’re healthy first.”



The Vanguard Vaccination Project

Safe, effective COVID-19 vaccines are available and increasingly accessible, but vaccine hesitancy and resistance are profound barriers to achieving herd immunity. Without herd immunity, we will face resurgences of the disease, causing social, educational, travel, workforce productivity, and economic disruptions. Leaders of companies and organizations across the country can play an important role in encouraging vaccinations within their organizations and communities. The Vanguard Network, in collaboration with Global  Vaccination Advisors, will play a critical role by providing tailored communications strategies and content for leaders of companies and nonprofits.

Ken Banta 

Ken is a top management advisor who works with CEOs and senior executives on leadership, organizational transformation, and corporate positioning. Ken has helped to lead eleven successful global transformations and turnarounds and has advised on many more. He writes regularly for HBR and is a Contributing Author of “HBR’s 10 Must Reads for CEOs.”

Glenna Crooks

Glenna is Co-Founder and Partner in Global Vaccination Advisors, dedicated to maximizing COVID vaccination globally. She brings over four decades of public health, vaccine, and policy experience globally to The Vanguard Vaccination Project. In addition, she is the Founder and CEO of Strategic Health Policy International, Inc., and the first civilian to have been awarded The Surgeon General’s Medallion for her contributions to public health.


Sherry Fox

Sherry is Co-Founder and Partner in Global Vaccination Advisors, dedicated to maximizing COVID vaccination globally.  She brings over four decades of insights expertise to The Vanguard Vaccination Project, to help organizations understand the underlying attitudinal and emotional drivers and barriers to vaccination. In addition, she is the Founder and CEO of FutureHealth Strategies, a consultancy leveraging the intersection of data, insights, and technology to transform the future of healthcare.


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