The Vanguard Vaccination Project Features Heidi Larson on how to Combat Rumors and Misinformation Surrounding COVID-19 Vaccination at Your Workplace

The Vanguard Network and Global Vaccination Advisors Release Turnkey Toolkit on Overcoming Vaccine Resistance and Hesitancy


NEW YORK, NEW YORK (8/4/2021) — Heidi Larson, Director of The Vaccine Confidence Project, joins The Vanguard Network Principal, Ken Banta, to understand the underlying drivers of vaccine hesitancy and the importance of countering rumors with trusted information on the latest episode of The Vanguard Vaccination Project.

The Vanguard Vaccination Project is a toolkit for leaders which includes short videos, podcasts, articles, and helpful tools, such as information on how best to communicate the vaccine imperative to your workforce based on their underlying attitudes towards vaccination. All of the materials can be found here.

“Business and community leaders are critical to protecting our society from Covid,” said Ken Banta, Founder and Principal of the Vanguard Network. “We gathered powerful stories from business leaders and reached out to our extensive network of experts in epidemiology, ethics and public health, and assembles these resources,” he said.

“These resources are free and we encourage all business and community leaders to use them to encourage vaccination and correct the misinformation that is all too common,” said Glenna Crooks, Ph.D., Principal of Global Vaccination Advisors.

In describing her work on The Vaccine Confidence Project, Dr. Larson says, “It’s like detective work, in a sense. We look at the landscape, we see when new rumors emerge, and try to understand where they’re coming from, where they’re going, and who’s believing them. We try to understand why these rumors have emerged, because if we don’t address the “why” we can’t stop them.”

“There are many things leaders can do to really make a difference in their own companies and for the community around them. The first step is for leaders to turn to their communities and offer help. If they do, I’m sure those ways will quickly become clear.”

Larson strongly encourages collaboration from leaders with the Vaccine Confidence Project, “We’ve helped them understand the vaccine issues they face, and we’ve provided them with strategies to resolve those. They’ve helped us by sending staff to help us with our data and analysts. We’ve had some really good collaborative experiences and welcome others.”


The Vanguard Vaccination Project

Safe, effective COVID-19 vaccines are available and increasingly accessible, but vaccine hesitancy and resistance are profound barriers to achieving herd immunity. Without herd immunity, we will face resurgences of the disease, causing social, educational, travel, workforce productivity, and economic disruptions. Leaders of companies and organizations across the country can play an important role in encouraging vaccinations within their organizations and communities. The Vanguard Network, in collaboration with Global Vaccination Advisors, will play a critical role by providing tailored communications strategies and content for leaders of companies and nonprofits.

Ken Banta 

Ken is a top management advisor who works with CEOs and senior executives on leadership, organizational transformation, and corporate positioning. Ken has helped to lead eleven successful global transformations and turnarounds and has advised on many more. He writes regularly for HBR and is a Contributing Author of “HBR’s 10 Must Reads for CEOs.”


Glenna Crooks

Glenna is Co-Founder and Partner in Global Vaccination Advisors, dedicated to maximizing COVID vaccination globally. She brings over four decades of public health, vaccine, and policy experience globally to The Vanguard Vaccination Project. In addition, she is the Founder and CEO of Strategic Health Policy International, Inc., and the first civilian to have been awarded The Surgeon General’s Medallion for her contributions to public health.


Sherry Fox

Sherry is Co-Founder and Partner in Global Vaccination Advisors, dedicated to maximizing COVID vaccination globally.  She brings over four decades of insights expertise to The Vanguard Vaccination Project, to help organizations understand the underlying attitudinal and emotional drivers and barriers to vaccination. In addition, she is the Founder and CEO of FutureHealth Strategies, a consultancy leveraging the intersection of data, insights, and technology to transform the future of healthcare.


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