The Vanguard Vaccination Project Features Casey Albertson Emphasizing the Importance of Tailoring Your Voice to What Your Audience Will Hear to Overcome Alarming Rates of Vaccine Hesitancy

The Vanguard Network and Global Vaccination Advisors Release Turnkey Toolkit on Overcoming Vaccine Resistance and Hesitancy



CHICAGO, IL (8/4/2021) —Casey Albertson joins Global Vaccination Advisors Principal, Shery Fox, on The Vanguard Vaccination Project to discuss how psychographic can lead to a better understanding of how your workforce responds to the COVID-19 Vaccination.

The Vanguard Vaccination Project toolkit includes short videos, podcasts, articles, and helpful tools, such as information on how best to communicate the vaccine imperative to your workforce based on their underlying attitudes towards vaccination. All of the materials can be found here.

“Business and community leaders are critical to protecting our society from Covid,” said Ken Banta, Founder and Principal of the Vanguard Network. “We gathered powerful stories from business leaders and reached out to our extensive network of experts in epidemiology, ethics and public health, and assembles these resources,” he said.

“These resources are free and we encourage all business and community leaders to use them to encourage vaccination and correct the misinformation that is all too common,” said Glenna Crooks, Ph.D., Principal of Global Vaccination Advisors.

Episode four features Casey Albertson who discusses what psychographics can tell us about how to best motivate people to get their COVID-19 Vaccination.

Much like demographics, “Psychographics studies the deep motivations about why people do what they do and adds to other ways we understand them.” Albertson explained five different segments of the population: Self Achievers, Balance Seekers, Priority Jugglers, Direction Takers, and Willful Endurers.

“There’s plenty of room for optimism. Psychographic studies show what appeals to different people and the beauty of social media is that messages can be very targeted.” Albertson concludes. 


The Vanguard Vaccination Project 

Safe, effective COVID-19 vaccines are available and increasingly accessible, but vaccine hesitancy and resistance are profound barriers to achieving herd immunity. Without herd immunity, we will face resurgences of the disease, causing social, educational, travel, workforce productivity, and economic disruptions. Leaders of companies and organizations across the country can play an important role in encouraging vaccinations within their organizations and communities. The Vanguard Network, in collaboration with Global Vaccination Advisors, will help by assembling and curating materials from top experts including ethicist Dr. Art Caplan, minority health champion Dr. Felix Nunez and anthropologist Dr. Heidi Larson.


Ken Banta 

Ken is a top management advisor who works with CEOs and senior executives on leadership, organizational transformation, and corporate positioning. Ken has helped to lead eleven successful global transformations and turnarounds and has advised on many more. He writes regularly for HBR and is a Contributing Author of “HBR’s 10 Must Reads for CEOs.”


Glenna Crooks

Glenna is Co-Founder and Partner in Global Vaccination Advisors, dedicated to maximizing COVID vaccination globally. She brings over four decades of public health, vaccine, and policy experience globally to The Vanguard Vaccination Project. In addition, she is the Founder and CEO of Strategic Health Policy International, Inc., and the first civilian to have been awarded The Surgeon General’s Medallion for her contributions to public health.


Sherry Fox

Sherry is Co-Founder and Partner in Global Vaccination Advisors, dedicated to maximizing COVID vaccination globally.  She brings over four decades of insights expertise to The Vanguard Vaccination Project, to help organizations understand the underlying attitudinal and emotional drivers and barriers to vaccination. In addition, she is the Founder and CEO of FutureHealth Strategies, a consultancy leveraging the intersection of data, insights, and technology to transform the future of healthcare.



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