The Vanguard Network and Global Vaccination Advisors Release Turnkey Toolkit on Overcoming Vaccine Resistance and Hesitancy
The Vanguard Vaccination Project includes free videos, podcasts and articles for business and community leaders
FOR IMMEDIATE RELEASE
New York, NY (8/3/2021) — Today, the Vanguard Network and Global Vaccination Advisors launched The Vanguard Vaccination Project which aims to help leaders encourage high COVID-19 vaccination rates in their organizations and communities.
The toolkit includes short videos, podcasts, articles, and helpful tools, such as information on how best to communicate the vaccine imperative to your workforce based on their underlying attitudes towards vaccination. All of the materials can be found here.
“Business and community leaders are critical to protecting our society from Covid,” said Ken Banta, Founder and Principal of the Vanguard Network. “We gathered powerful stories from business leaders and reached out to our extensive network of experts in epidemiology, ethics and public health, and assembles these resources,” he said.
“These resources are free and we encourage all business and community leaders to use them to encourage vaccination and correct the misinformation that is all too common,” said Glenna Crooks, PhD, Principal of Global Vaccination Advisors.
Episode One features John Moore, CEO of Atria Senior Living, Inc., who made the courageous decision to mandate vaccination among its 10,000 plus residents and employees.
“We knew early on we were going to mandate the vaccine,” Moore said. “It came down to Atria residents and staff deserving to live and work in a vaccinated environment. We saw the mandate as a natural extension of other things we were doing to protect residents and employees, like protective gear and aggressive testing.
“We also knew that some of our employees commuted via mass transit or lived in underserved communities and with multigenerational families,” said Moore. “We knew vaccinations would protect them, their families, and their communities.”
The Vanguard Vaccination Project
Safe, effective COVID-19 vaccines are available and increasingly accessible, but vaccine hesitancy and resistance are profound barriers to achieving herd immunity. Without herd immunity, we will face resurgences of the disease, causing social, educational, travel, workforce productivity, and economic disruptions. Leaders of companies and organizations across the country can play an important role in encouraging vaccinations within their organizations and communities. The Vanguard Network, in collaboration with Global Vaccination Advisors, will help by assembling and curating materials from top experts including ethicist Dr. Art Caplan, minority health champion Dr. Felix Nunez and anthropologist Dr. Heidi Larson.
Ken is a top management advisor who works with CEOs and senior executives on leadership, organizational transformation, and corporate positioning. Ken has helped to lead eleven successful global transformations and turnarounds and has advised on many more. He writes regularly for HBR and is a Contributing Author of “HBR’s 10 Must Reads for CEOs.”
Glenna is Co-Founder and Partner in Global Vaccination Advisors, dedicated to maximizing COVID vaccination globally. She brings over four decades of public health, vaccine, and policy experience globally to The Vanguard Vaccination Project. In addition, she is the Founder and CEO of Strategic Health Policy International, Inc., and the first civilian to have been awarded The Surgeon General’s Medallion for her contributions to public health.
Sherry is Co-Founder and Partner in Global Vaccination Advisors, dedicated to maximizing COVID vaccination globally. She brings over four decades of insights expertise to The Vanguard Vaccination Project, to help organizations understand the underlying attitudinal and emotional drivers and barriers to vaccination. In addition, she is the Founder and CEO of FutureHealth Strategies, a consultancy leveraging the intersection of data, insights, and technology to transform the future of healthcare.
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