Pinnacle Treatment Centers Taps Michael Lawler as New CEO

MOUNT LAUREL, N.J.–()–Pinnacle Treatment Centers, a leading provider of affordable, accessible addiction treatment services announced today that its Board of Directors has appointed Michael Lawler as the Company’s new Chief Executive Officer (CEO). Lawler succeeds Joe Pritchard – who will stay on and use his 45 years of industry experience to serve in a senior advisory role. Lawler brings with him over three decades of experience in executive leadership, having previously served as CEO of CHE Behavioral Health Services.

Lawler’s prior executive leadership experience includes Twin Med, Alliance Healthcare Services, and Apria Healthcare, where he oversaw some of the largest medical and pharmaceutical distributors nationally.

Lawler is passionate about helping under-served, disadvantaged populations receive access to the best possible care along with access to resources that truly improve their health outcomes and quality of life. He is actively engaged in lobbying and legislative activities for healthcare and regulatory reform with patient advocacy at both the federal and state legislatures.

“Michael’s ability to drive complex care in very creative ways while ensuring the professional staff are fully developed and supported within safe and professional environments is a cornerstone to his success,” said Joe Pritchard. “We are thrilled to have him on board as our new CEO and look forward to the positive impact he will have on our organization and the patients we serve.”

Lawler’s appointment comes at an exciting time for Pinnacle Treatment Centers, as the organization continues to expand its services and reach more individuals struggling with addiction. “I’m very proud to join Pinnacle,” said Lawler. “I plan on continuing the great work and tradition that Joe has established, that Pinnacle has established. We have a voice, we have a presence and I want to build on that as leaders and experts in the addiction treatment field. Our goal remains the same, to continue to bring more care to people and communities who need it.” With Lawler at the helm, Pinnacle Treatment Centers is well-positioned to continue its mission of providing high-quality, evidence-based addiction treatment services to those in need.


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