It’s no secret that HCPs are increasingly using social media as a viable and trusted channel to share opinions, dispel misinformation and advance their medical understanding. For pharma, this means emerging Digital Opinion Leaders (DOLs) and social forums are a new opportunity to forge authentic online engagements. Yet many organisations still avoid social channels because of a lack of skill or know-how to engage effectively in a compliant way.
Medical Affairs teams have a great opportunity to increase their involvement in the scientific exchange that’s taking place across social media platforms – or risk becoming permanently placed on mute. Learn how to engage with HCPs using social media in our latest webinar Medical affairs & social media: a brave new world on Wednesday 29 April at 15:00 BST /16:00 CET.
You will learn best practice on how to:
- Successfully engage HCPs on social media by understanding their behavior and preferences
- Create partnerships with digital opinion leaders to improve the reach and credibility of your messaging on social channels
- Establish meaningful relationships with your HCPs through authentic online engagement and education
- Understand the role of your field team in social engagement as part of their multichannel engagement strategy.
Thanks to Josh Bramwell, Global Project Director Pharma Reuters Events. If you have any questions, don’t hesitate to contact him at email@example.com
The Pharmaceutical Marketing Group