LONDON–(BUSINESS WIRE)–Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest marketing mix modeling engagement for a leading pharma company.
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As analyzing the impact of marketing activity across distribution channels, media expenditures, and sales becomes more difficult, top pharmaceutical companies are increasingly turning to marketing analytics to ease the process. The marketing mix optimization is gaining immense popularity as this method quantifies the impact of every marketing strategy of your business.
About the client: The client is a- leading US-based pharmaceutical brand. This major pharmaceutical brand lacked visibility on marketing returns. They wanted to analyze the impact of every promotional channel on the business outcome.
The clients’ challenges included:
- Lack of visibility on marketing ROI
- Unable to quantify the contribution of various marketing channels
According to the marketing mix modeling experts at Quantzig, “Marketing mix modeling is a powerful tool that can be used to predict future media investments and analyze factors impacting the marketing ROI.”
Are you finding it difficult to keep up with the evolving trends of marketing mix modeling? Speak to our experts to learn more about marketing mix optimization.
This marketing mix modeling engagement provided benefits that helped the client to:
1: Reduce marketing costs by 60%
2: Improve market share by improving sales
The growing popularity of marketing mix modeling among pharma companies have made it one of the most essential business tools to drive MROI. Quantzig’s marketing mix optimization solutions for the pharma industry focuses on improving marketing ROI from every channel and driving marketing effectiveness of the brand.
We help pharma companies to keep a tab on the latest marketing strategies and competitor strategies to enhance marketing effectiveness. Request a free demo to know more.
This marketing mix modeling engagement provided predictive insights on:
- Performing comparative ROI across media types based on advanced regression methods
- Understanding the marketing ROI and business outcomes generated at a granular level
- Conducting synergy analysis to identify the direct and indirect impact of media types
Wondering how your business can benefit from marketing mix modeling? Request more information from our analyst experts!
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on marketing mix modeling for the pharma industry, visit: https://bit.ly/2wZcJNN