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EnvisionRxOptions Appoints Dan Robson as President

CAMP HILL, Pa. & TWINSBURG, Ohio–(BUSINESS WIRE)–EnvisionRxOptions, a wholly-owned subsidiary of Rite Aid (NYSE: RAD) and a leading pharmacy services and benefits company, announced today the appointment of Dan Robson as the company’s president. Robson will lead all aspects of EnvisionRxOptions operations. Most recently, Robson served as president of EnvisionRxOptions’ subsidiary, MedTrakRx.

“Dan is a proven healthcare leader with 30 years of pharmaceutical industry experience in operations, product development and revenue generation. He is a team-focused executive who puts the customer first. He also has a deep understanding of the healthcare provider-payor experience,” said Heyward Donigan, CEO, Rite Aid. “As the industry continues its evolution, Dan’s record of market vision, operational execution, as well as customer retention and revenue growth make him the ideal person to lead EnvisionRxOptions.”

“I’m excited to lead EnvisionRxOptions and we are very bullish on the company’s growth potential moving forward,” said Dan Robson, president, EnvisionRxOptions. “The industry is rapidly changing, and EnvisionRxOptions offers a unique, go-forward value proposition for several key market segments. I look forward to working with leaders across our companies to define, execute and achieve our growth goals, while remaining laser-focused on the payor and member experience.”

Dan Robson Biography

Dan Robson is a recognized leader with 30 years of healthcare and industry experience. Most recently, Robson served as president of MedTrakRx, a national PBM company that offers flexible and custom PBM services for small to mid-size self-insured businesses. Prior to MedTrakRx, Robson was a senior executive with Physicians Reference Laboratory, LLC where he led overall direction and revenue growth for the organization. At Physicians Reference Laboratory, LLC, Robson held roles including chief business development officer and director of sales and marketing. Prior to Physicians Reference Laboratory, LLC, Robson served as district business manager at Pfizer and began his career in physician clinic and hospital sales with Bristol-Myers Squibb.

Robson holds an MBA in business from the Baker University. He graduated with a Bachelor of Science in business from Kansas State University.

About EnvisionRxOptions

EnvisionRxOptions, a fully owned subsidiary of Rite Aid Corporation, is a pharmacy benefits, technology and specialty services provider, focused on helping mid-market employer groups, labor unions and regional health plans provide the most effective medications their patients need at a price everyone can better afford. With the unique ability to optimize the full pharmacy care experience and manage highly tailored programs, EnvisionRxOptions is able to create behavioral change and control total cost of care. For more information, visit

About Rite Aid Corporation

Rite Aid Corporation, which generated fiscal 2019 annual revenue of $21.6 billion, is one of the nation’s leading drugstore chains with 2,464 stores in 18 states and pharmacy benefit management (PBM) capabilities through EnvisionRxOptions and its affiliates. At Rite Aid we have a personal interest in our customers’ health and wellness and deliver the products and services they need to lead healthier lives. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at


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