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Novartis, LEO Pharma & MSD discuss what HCPs want – and how you can give it to them

Dear Colleague Long gone are the days of knocking on doors with a smile and a promise – today, success with HCPs depends on how...

The Power of Habit – Creating Positive Feedback Loops in Healthcare

Did you know that almost half of all decisions are based on habits? However, that does not mean that we cannot change our habits (and...

SMM for Pharma: 3 Top Strategies & Fresh Tactics for Quick Wins

Jodie Green and Ilya Nejdanov, will share 3 top strategies and tactics for quick wins, including: Budget: The #1 tactic you can use right now...

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