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Welcome to the new marketing jungle

Too long we’ve spent in the digital wilderness – tweaking aging processes, fiddling at the edges, and hitting our heads against digital and compliance...

The path to market for digital health solutions

Pharma's approach to digital healthcare products is maturing. The era of experimental pilot apps is being replaced with a more sophisticated and strategic approach....

Patient engagement in Covid-19

Patient engagement and PSP creation have, like many things, been turned upside down in this pandemic. And while it may be easier to reach...

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