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A Pharmaceutical Launch Opportunity:​ Science, Art or Alchemy?

A publisher friend recently suggested I write down what I knew about launching pharmaceutical brands, to help new marketers who may have been handed...

Addition by Subtraction

Addition by Subtraction? Sounds paradoxical? Unbelievable? Consider what Lao Tzu, the great Chinese philosopher said 2,500 years ago. Here is the essence of what he said: To attain knowledge, add things everyday. To attain wisdom, subtract things everyday. Profit comes from what is there, and usefulness comes from what is not there.

The Ethical Data Dilemma

As a globally minded business person, if you haven’t gained exposure to the numerous new laws and regulations emphasizing the rights of people to...

Demystifying a Brand Turnaround

“Turnaround, every now and then I get a little bit nervous That the best of all the years have gone by ……….” Remember this old song?...

Five Debilitating Myths of Digital Pharma Marketing

Five Debilitating Myths of Digital Pharma Marketing Pragmatic, informed digital marketing makes measurable gains in adoption and adherence. By Fred Geyer, Senior Partner at Prophet Digital pharma...

How AI Will Transform Life Sciences Marketing

Big data and artificial intelligence continues to transform the healthcare industry. Learn how life sciences marketing should prepare for opportunities and implications.

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