Donald Gonsalves

The History of the Modern Pharmaceutical Industry

The industry as we understand it today, has its origins in the second half of the 19th century. Whilst the scientific revolution of the 17th century had spread ideas of rationalism and experimentation, and the industrial revolution had transformed the production of goods in the late 18th century. The industry that married the two concepts for the benefit of human health was a comparatively late development.

It’s Time To Kill The Medical Representative and Accept A Better Marketing Model

Pharmaceutical detailing is a 1:1 marketing technique used by almost all pharmaceutical companies to educate a physician about their products in hopes that the physician will...

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