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How to use psychology to create stronger emotional connections to your brand By Christopher Horne INTRODUCTION Psychology is ‘hot’ when it comes to pharma marketing. And for...
THE RAPIDLY EVOLVING WORLD OF MARKET RESEARCH – HELPING COMPANIES TO BECOME MORE CUSTOMER-CENTRIC THAN EVER
By Christopher Horne, Director at Research Engine Limited Marketers rely on great customer insights to inform winning marketing plans and programmes. Professionals know that the only...