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Adrian Alvarez

      War games/competitive simulations overall framework

      Besides the introduction we did, there was no unifying framework, so far we had seeing different models in an isolated way. Putting every framework...

      Tactical war games/competitive simulations to gain share

      Tactical war games are generally used for strengthening detailing in product launches and to develop successful counter-messages to competitors that are gaining share. Definitions and...

      Framework for strategic interactions in product launches

      Pharmaceutical companies live and die by their pipelines. Then, product launch excellence is key in the pharmaceutical business, as most of a new molecule’s...

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