Natalie Yeadon is the Co-Founder and CEO of Impetus Digital. Her company specializes in virtual advisory boards, working groups, steering committees, medical education, and other virtual and hybrid programs. To create authentic and ongoing customer relationships, participants (e.g. physicians, nurses, allied healthcare providers, payers, and patients) are enrolled in a series of online touchpoint activities over a course of time through their online platform. Among many other applications, these online touchpoints can be used to solicit feedback on clinical trial development and endpoints, clinical data implications, launch planning, health economic and market access strategies, and patient support programs, as well as help clients gain insights on how to navigate through complex value frameworks and their varying protocols. Visit https://www.impetusdigital.com to learn more.