Achieve holistic customer engagement and deliver new HCP value


As markets swell with digital content and HCPs become increasingly time-poor, your customer engagement strategy can no longer be driven by reach and frequency, but by the value added at every interaction and touchpoint.

Customer engagement leaders must unite to develop hybrid field force models, measure true digital effectiveness, and optimize content to make holistic customer engagement the norm and surpass HCP needs.

Gain unprecedented access to world-leading speakers and content – register now before prices increase by €100 on April 9

Pharma Customer Engagement Europe (20 – 22 April, Virtual) is the new event for commercial, marketing and medical affairs leaders designed for the customer needs of today. It’s the only place that brings together the granular development of your digital-craft, analytical knowledge and EQ, whilst destroying silos, to enhance your ability to deliver an unprecedented customer experience.

The unprecedented, industry leading, speaker faculty is:

  • Sandra Silvestri, Global Head of Medical, General Medicine, Sanofi
  • Karim Mikhail, SVP and Commercial Head, Europe, Amarin Corporation
  • Chetak Buaria, Global Head of Customer Engagement & Channel Evolution, Merck
  • Florent Edouard, SVP, Global Head of Commercial Excellence, Grünenthal
  • Alistair Grenfell, President, Europe, Middle East, Africa and South Asia, IQVIA
  • Alex Bedenkov, VP, Medical, International, AstraZeneca
  • David Kelaher, Chief Medical Officer, Pharmaspectra
  • Denise Dewar, Digital Hub Director – Europe, GSK
  • Dmitry Schourov, Senior Director, Global Commercial Operations, Pfizer
  • Duncan Arbour, SVP, Insights and Innovation, Syneos Health
  • Emma Booth, Head of EU Medical Capabilities, Amgen
  • Ivo Roussev, Global Senior Marketing Director, GSK
  • Liz Murray, Global Business Unit, Contract Sales & Medical Solutions, IQVIA
  • Victoria Ho, Director, Head of Medical Capabilities and Excellence EUR/INT, Jazz
  • Michael Zaiac, Head, Medical Affairs, Oncology EU, Novartis
  • Alexey Cherchago, Head of Sales Excellence, EU, Sandoz
  • Arun Mahtani, Former VP, Channels Strategy & Digital Content, Teva
  • Rorik van Welij, Worldwide Omni-channel Capability Lead, Bristol Myers Squibb
  • Cyril Mandry, Senior Marketing Director, MSD
  • Neelesh Shanbhag, CIO and VP of Business Technology, Asia Pacific, Janssen
  • Beverly Smet, Managing Partner, Across Health
  • Christoph Schmidt, Head of Strategy, Across Health
  • Nipun Jain, Head of Medical IT & Digital for International, AstraZeneca
  • Christian Velten, Global Head, Medical Customer Experience, Roche
  • Telea Herpin, VP, Global Marketing, Global Brand Lead, Peripheral Neuropathic Pain, Grunenthal
  • Massimiliano Siciliano, Digital Solution Director, Novartis
  • Heather Moses, Country Medical Director – Oncology UK, Novartis
  • Tim Russell, Executive Vice President, M3 (EU)
  • Maxim Polyakov, BI and Research Strategic Account Director, M3 (EU)
  • Dan Atkins, VP, Digital Innovation & Insights, Shionogi Limited
  • Richard Palmer, Head of Strategy, EMEA, Appnovation

Prices increase by €100 on April 9 – register now to save

If you’re interested in attending with colleagues, please contact Matt Atkinson, Global Project Director, Pharma Reuters Events for available group rates, (they are limited).

Kind regards,

Lucy Muñiz
The Pharmaceutical Marketing Group