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Demystifying a Brand Turnaround

“Turnaround, every now and then I get a little bit nervous That the best of all the years have gone by ……….” Remember this old song? Total Eclipse of the Heart, written by Jim Steinman and sung and recorded by Bonnie Tyler? Despite Bonnie’s heartfelt approach and having led a number of...

EDITOR´S PICK

Lilly to Supply the EU and EEA with up to 220,000 Doses of AbCellera-Discovered Bamlanivimab Together with Etesevimab for the Treatment of Confirmed COVID-19

Pfizer and BioNTech Expand Collaboration with U.S. to Provide 500 Million Additional COVID-19 Vaccine Doses at Not-for-Profit Price for Donation to Poorest Countries

Spikimm and Institut Pasteur Announce That SPKM001, A Next-generation, Highly Potent Anti-SARS-CoV-2 Human Monoclonal Antibody, Effectively Neutralizes the Delta and Delta Plus Variants

Pfizer Announces Start of Phase 3 Clinical Trial in Adults for Its Investigational Vaccine Against Respiratory Syncytial Virus (RSV)

FDA Approves Updated Indication for Merck’s KEYTRUDA® (pembrolizumab) for Treatment of Certain Patients With Urothelial Carcinoma (Bladder Cancer)

Moderna Completes Submission of Biologics License Application to the U.S. Food and Drug Administration for its COVID-19 Vaccine

Pfizer and BioNTech Initiate Rolling Submission of Supplemental Biologics License Application to U.S. FDA for Booster Dose of COMIRNATY® in Individuals 16 and Older

PharmaJet Partner Zydus Cadila Announces Emergency Use Authorization Approval for World’s First Plasmid DNA COVID-19 Vaccine

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The Vanguard Vaccination Project Features Chris Kocher and Conversations with COVID Survivors to Provide Insights on how Businesses and Communities can Best Support those...

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The Vanguard Vaccination Project Features Laura Lee Hall, Ph.D. Discussing how Business Leaders can Effectively Support Underserved Communities in the Struggle Against COVID-19 Vaccine...

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The Vanguard Vaccination Project Features Gary Puckrein, Ph.D. Discussing his Strategies for Ensuring Maximum Vaccination in the Black Community

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The Vanguard Vaccination Project Features Heidi Larson on how to Combat Rumors and Misinformation Surrounding COVID-19 Vaccination at Your Workplace

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The Vanguard Vaccination Project Features Art Caplan to Discuss the Legal Landmines Companies Will Encounter as they Mandate COVID-19 Vaccination for their Employees

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The Vanguard Vaccination Project Features Jim Weiss Emphasizing that Good Corporate Citizenship is also Good Health Citizenship in the Battle Against COVID-19

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The Vanguard Vaccination Project Features Dr. Felix Nunez Talking Strategies on How to Ensure Maximum Vaccination Rates in Latino Communities

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The Vanguard Vaccination Project Features Casey Albertson Emphasizing the Importance of Tailoring Your Voice to What Your Audience Will Hear to Overcome Alarming Rates...

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