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2019 AuthorsJulian Harrison -

A Pharmaceutical Launch Opportunity:​ Science, Art or Alchemy?

A publisher friend recently suggested I write down what I knew about launching pharmaceutical brands, to help new marketers who may have been handed one of these opportunities for the first time. On the face of it, this challenge didn't sound so difficult compared to some of the other advice I have shared openly. However, what was once busy...

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Pfizer to Acquire Global Blood Therapeutics for $5.4 Billion...

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Ipsen to acquire Epizyme, expanding its portfolio in oncology

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The Lancet Publication Shows Benefits of PharmaJet Needle-free delivery...

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United Therapeutics Provides an Update on Its Organ Printing...

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Mirum Pharmaceuticals Appoints Saira Ramasastry to Board of Directors

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PureTech Founded Entity Akili Integrates First-of-its-Kind Prescription Video Game...

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